It doesn’t matter you’re setting up a new retail store or you’re thinking of how to improve your retail store, Video Camera Surveillance is something which is absolutely critical in your plans. 9 out of 10 retail store owners has some kind of Security Camera system installed in their stores, no matter what’s the size of their stores.
There’s must be a reason why is there such high installation rate in retail stores, some are known to the store owners, and yet some are not so widely known. Here, we’re going to show you 10 Crucial Benefits of installing such system in your retail stores.
1. Reduce chances of in-store thief
A retail store is always exposed to high risk of thief crimes, which is an unavoidable facts the moment you decided to start a retail store. Such crime can be committed by an outsider or employee. A thief is always wary of the surrounding of the store before and during their criminal act. They are always on the lookout for anything which might catch them in action. Such things as Security Cameras, Security Guards or Store Attendants.
When a thief found out the target store has any indication of a Security Cameras, they’ll normally drop the idea of committing the crime at the target store. If not drop, they might even have to spend more effort in order to get what they want.
And even if they managed to commit the crime, a good Security Camera with professional installation will be able to capture the videos of the thief in action. These videos will be able to allow the authorities to investigate the case and also nab the thief in the future.
Thus, a professionally planned and installed video camera surveillance is very crucial to the success of your retail store by reducing the chances of in-store thief.
2. Reduce chances of burglary
When you started a retail store, having products stock up in the store is a necessity in order for your customer to have products readily available for them to purchase and consume. With such products stock up in the store, this means a mentally burden for you as a retail store owner.
When you close the store at night and go home to rest, are you worry about the security of the store? Worry if any burglar will break-in in the middle of the night to steal away your products?
Such kind of worry should not exist and should not hinder you from starting a retail store. Such worry can be reduced if you’ve got a video camera surveillance system professionally installed and maintained, knowing that your store is being well-taken care off by your surveillance system, such that even if a burglary does appear in front of your store at night, it’ll never get to happen as your store is being watched.
3. Improve customer in-store experience
Do you know which part of your store your customers spend the most time in? Do you know which route your customer takes the moment they enter your store? Do you know which part of your store is most neglected by your customers?
These are the foot-traffic of your store which is very crucial information for you to make lots of crucial decisions which can help to increase your sales ultimately. Without technology, such information about your store’s foot-traffic is almost impossible to gather or even tabulated to make any sensible information.
With the advanced technology of video camera surveillance systems & professional installers, such information of your store’s foot-traffic is not a dream anymore. You can get such information from the surveillance software easily and use it to determine where you want to place your most hot selling products to push more sales.
Ultimately, you’ll gain more sales but with less worries on your mind, all with the help of an advanced video camera surveillance system.
4. Improve customer dispute resolution
Ever encounter when your cashier was confronted by a customer about not giving him the correct change? This is such a common incident that happens in retail stores. And it is also a loophole where cheats with ill intention will come in and try to cheat some money from your cashier.
Be it of ill intention or pure mistakes, the most crucial point is you wise there was some evidence which has capture clearly the whole incident from every angle, and you can watch it over again to make sure if it’s really a cheating case or pure mistakes.
That’s when a professionally installed video camera surveillance system can make sure every angle and corner of your retail store is being watched, to ensure the details of each incident can be recorded to help improve the dispute resolution efficiently.
5. Improve blind spot coverage
All that interior design done in your store is all looking good, and attractive to customers, but do you know that flower pot that you’ve placed right in front of that counter is blocking a crucial angle to see the most expensive product on that shelve?
If any person were to steal that product, your video camera will not be able to capture the crime in action, and thus no evidence for any action to be taken.
That’s mistakes a lot of store owners make, thinking that video camera surveillance is just an install and forgot kind of issue. But they didn’t know the importance of the placement of each individual camera and it’s the angle of view, could make a big difference in an event of evidence or monitoring search.
It’s always recommended to get professional installers to plan the position and angle of your installation which suits your store’s purpose.
6. Reduce security cost
Imagine in the olden days when no such surveillance technology is available, you will have to get your store attendants to follow your customer around to shop to make sure each customer is being honest.
So, how many attendants do you need to employ if you’ve got 100 customers walking in at the same time? That amount of salary you need to pay is totally unworthy. Thus, a professional video camera surveillance system here can help to reduce that kind of unnecessary cost on headcounts.
One professional and complete video camera surveillance system can help to reduce that huge number of headcounts required for security. You can just have 1 cashier and 1 attendant to your store to take care of the entire store.
The amount you saved from the reduction of security cost could be used in making more smart investments which help to increase your income.
7. Improve evidence for insurance claim
When an unfortunate break-in event happened to your store, you will want to apply for an insurance claim which will greatly help to minimize the monetary impact on your losses, but the most unfortunate part is the corner of the store where the break-in happens was not captured by the video cameras installed.
Such could be due to ill-planned installation or ill-maintenance of the system. Because of a lack of evidence, the insurance company rejects the application for claims. How devastating is that?
Starting a retail store itself is already a very difficult decision, you would want to wait till a failed claim happened before regretting the decision to install an ill-planned video camera surveillance system.
Just like buying insurance, it’s an affirmation that your properties are being protected.
8. Improve employee dispute resolution
None of your staff want to own up to the missing RM100 cash from the cash drawer, and your staff is pointing fingers at each others? How often do such similar incidents happen in your store.
As their boss, you’ll need to step up and investigate the issue and make the necessary decision on who’s wrong or who’s right. But do you have the equipment to help you investigate and make a critical decision?
With a professionally installed video camera surveillance system, it’s like having multiple eyes in the sky to help you to watch every corner of the store, and even the employee rest area. You can review the recorded videos again to investigate that dispute between your staff and decide how you would want to handle that dispute to better benefits the store in general.
9. Increase employee productivity
Do you know video camera surveillance system can also help increase the productivity of your employee?
When your stores are installed with video camera surveillance system, the employee who comes to work will be more conscious with their actions in the store, as they know their performance in the store is being watched and monitored at all times.
Employees will not have excuses for not tidying up the store when the store is at lesser traffic times. Or even blame other colleagues for delaying their task assigned to them.
All are captured by the surveillance system.
10. Reduce insurance premiums
When starting up a new retail store, getting the necessary insurance to protect the store and its customers from unforeseen hazards is definitely necessary. And paying the premiums for this insurance is also an expense that is inevitable.
But do you know there are multiple criteria that insurance company will take into considerations to calculate the premiums payable for that particular amount insured you’ve proposed? And one of the important criteria is a video camera surveillance system, insurance company wants to have the assurance that your store has done the necessary prevention action to prevent crime from happening.
Imagine the amount of premiums you’ve saved over the years.
So, you see how Video Camera Surveillance can critically benefit your retail store, never leave this section out of your budget. It could save you a big sum of money in the future before you know it. For the best results, remember to get a professional installer to plan, install and monitor the entire system for you.
Over the years, we have embarked to be the best provider of security and surveillance systems for many homeowners and retailers here in Malaysia. All businesses, regardless of size, warrant our full attention and service. We know our clients definitely need to pay extra attention to such intricate security details at their workplace.
We are one of the leading home security providers in Johor Bahru, Malaysia empowers us to have the experience and true understanding of how security, particularly remote surveillance and access control security, is of uttermost value to any business.
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